AI-Powered Summer Glow Campaign
This promotional campaign for our skincare and makeup sample set was brought to life through a blend of cutting-edge AI and expert manual editing. Leveraging Adobe Firefly, we generated vibrant, summery backgrounds that perfectly captured the July promotion’s bright and fresh aesthetic.
Seamless Integration: AI Generation to Photoshop Refinement
The campaign’s captivating visuals began with Adobe Firefly, where carefully crafted prompts generated a series of stunning, on-theme backgrounds. Following this, each skincare and makeup product was meticulously silhouetted in Photoshop, ensuring crisp edges and perfect isolation. These product cutouts were then expertly composited onto the AI-generated backgrounds, with realistic shadows added to create a cohesive and visually striking final image.
Comprehensive Asset Production for Multi-Channel Deployment
The final output of this campaign resulted in a complete suite of digital assets, meticulously tailored for diverse placements. This included a full set of homepage assets for the Estée Lauder site, product page tiles across various categories, and distinct versions optimized for both desktop and mobile display. Additionally, a comprehensive collection of email designs and banner ads was produced, ensuring a cohesive brand message across all digital touchpoints.
