Luxury Meets Science: Launching Re-Nutriv’s Eye Creme with Elegance and Impact
For the launch of the Re-Nutriv Eye Creme, I led the creation of digital assets across email and web, crafting a cohesive visual campaign that reflected the brand’s luxurious identity. The assets combined refined typography, high-end imagery, and subtle animations to highlight the creme’s advanced formula and rejuvenating effects. Each touchpoint was designed to convey both prestige and performance, aligning perfectly with Re-Nutriv’s elevated positioning in the skincare market.
Targeted Email Journey for a High-Touch Luxury Launch
The email strategy for the Re-Nutriv Eye Creme launch included a high-impact animated hero email, a static alternative for broader compatibility, and a refined launch announcement tailored to the brand’s luxury audience. To elevate the customer journey, we implemented a segmented post-purchase flow: three personalized follow-up emails were sent based on user interaction and purchase behavior—whether they converted through the animated launch email, the static version, or another touchpoint. Each message maintained the brand’s elevated tone while delivering thoughtful product education and care, deepening customer engagement post-purchase.
Refining the Re-Nutriv Digital Experience
As part of the Eye Creme launch, we refreshed key site assets across the Re-Nutriv landing page to align with the elevated campaign visuals. This included updated content tiles, luxe header imagery, and refreshed product banners designed to echo the look and feel of the email rollout. The result was a seamless visual transition from inbox to on-site, reinforcing the product story and creating a cohesive, high-touch digital experience that reflects the sophistication of the Re-Nutriv brand.
