High-Impact Email Design Strategy
These email campaigns were designed within the Estee Lauder template system to drive revenue through conversion-focused layouts and optimized visual hierarchy. Each design balances bold visuals with efficient image compression for fast load times across devices. Every module is structured to highlight key CTAs and streamline the user path from inbox to checkout.
Collaborative, Data-Driven Workflow
Monthly kickoffs align the marketing and production teams around revenue-focused stories informed by past performance.
Concepts are developed with curated imagery and messaging tailored to campaign goals.
Each design is refined through creative, marketing, and copy approval before final production and slicing.
Monthly Campaign Email Templates
These monthly email designs follow a proven modular structure tailored to drive engagement and revenue. Each layout highlights a lead product with strong imagery, persuasive copy, and multiple clickable CTAs to encourage conversion. Designed for consistency and speed, these templates balance brand storytelling with performance-driven elements optimized for fast load and mobile responsiveness.
Gift With Purchase Promos
These high-performing Gift With Purchase (GWP) emails are major revenue drivers, timed around key promotional windows. Layouts are built to clearly showcase gift tiers, interactive options, and enticing visuals that guide the user journey toward conversion. Each design emphasizes clarity, urgency, and the value of the offer to maximize clicks and boost average order value.
Holiday Campaign Creative
These holiday emails feature festive, seasonal layouts with rich red and gold color palettes that reflect Estée Lauder’s luxury branding. Designed to support multiple layered promotions, each campaign prioritizes gift sets, exclusive offers, and limited-edition products. The visual storytelling and elevated styling help drive urgency and conversion during the brand’s most critical sales season.
Modular Email Templates
Our flexible email templates are built using a modular system that adapts to different campaign needs—whether highlighting one hero product or a curated collection. Each module is designed to maintain brand consistency while allowing for dynamic layout variations based on content volume. This system streamlines production while enabling rapid, on-brand deployment across all campaign types.
Creative & Strategic Learnings
Balancing tight turnaround times with a multi-layered approval process required clear communication and alignment across creative, marketing, and production teams. Customizing modular templates to fit unique campaign goals often meant adapting layouts without sacrificing brand standards. A key focus throughout was translating design decisions into measurable performance—ensuring each visual element supported proven revenue-driving strategies.