The Iconic Double Wear Foundation Campaign
This seasonal promotion reimagined the iconic Double Wear Foundation across digital touchpoints to drive engagement and conversion. From bold, refreshed homepage and product page modules to performance-driven updates on individual product detail pages, the campaign seamlessly unified brand storytelling and functionality. Supplemented by strategic affiliate banners and a targeted email campaign, the assets delivered a cohesive visual identity that emphasized product benefits while adapting to seasonal consumer trends.
Affiliate Banners
To maximize impact across partner sites, the Double Wear affiliate banners were adapted into a range of sizes while preserving visual consistency. Brand creative was thoughtfully modified to maintain clarity, meet readability standards, and adhere to strict brand guidelines—ensuring each banner remained recognizable, effective, and on-brand across all placements.
Launch Emails
The launch email campaign featured multiple versions tailored with diverse model imagery to reflect inclusivity and broaden appeal. Each version maintained consistent messaging and design structure, while showcasing different skin tones and product benefits—reinforcing Double Wear’s wide shade range and flawless finish across all audiences.
